Willem Sillevis Smitt
Director of Strategic Marketing
Willem Sillevis Smitt joined Philips in 2000 and has held a variety of positions focused on LED integration into products and solutions in a variety of market segments. Willem was directly involved in the design and integration of LED light sources for displays in 2002. In 2004 he was responsible for manufacturing the LED light sources for the first commercially released LED backlit television. More recently, Willem was actively involved with the high-volume market introduction of edge-lit based displays. Today, Willem is the director of strategic marketing and responsible for evaluating and directing technology and platform direction for Philips Lumileds.
AbstractThe adoption of light emitting diodes as a general light source for lighting is clearly underway. Yet for complete adoption to take place, additional improvements in quality of light in particular must occur. Understanding and addressing quality of light needs is a complex subject that we would like to explore, including regional variances and application variances.